Enterprise marketplace opportunities you need to explore in 2022!

  • Choose the business model to work with
  • Consult with your stakeholders
  • Analyze between service models
  • Estimate TCO (Total cost of ownership)
  • Why does your enterprise need a feature-built eCommerce marketplace like Growmax?
  • How can distributors and manufacturers benefit from the D2C business model?
  • Conclusion

How to choose an enterprise eCommerce platform?

1. Choose the business model to work with

Make sure to get a platform that works well with all three types of business models. Talk to your vendor prior and ask them to show you the working demos of their software concerning all three eCommerce business models.

2. Consult with your stakeholders

Choosing the perfect enterprise marketplace can be challenging when done alone. Instead, try involving multiple departments in the process of decision-making. The backend team, for example, needs to ensure that the software can integrate with demanding systems.

3. Analyze between service models

Although most of the enterprise eCommerce platforms are based upon the cloud, there are specific different service models:

  • Infrastructure as a Service (IaaS)- Infrastructure as a Service (IaaS) is the aggregate of a cloud provider’s hardware and software infrastructure. This includes databases, storage space, and networking capabilities. You can set up infrastructure through the provider, and they’ll take care of and maintain it. IaaS possesses robust internal controls, is highly scalable, and is free to customize while keeping low startup costs. One of the critical disadvantages of IaaS is that it is too time-consuming to set up, and the clients manage the upgrades.
  • Platform as a Service (PaaS)- A Platform as a Service (PaaS) provider constitutes an environment that you can use to install your software applications and databases. The PaaS provider offers critical services, such as hosting, while you’ll have to deploy the eCommerce software yourself.

4. Estimate TCO (Total cost of ownership)

The total cost of ownership can significantly impact the success of a re-platforming. Still, most organizations fail to estimate the entire costs of a brand new platform from the initial stages of implementation to the ongoing expenses. For the performance, you need to consider many charges, like consulting fees, the total cost for development, and many other costs to get the platform running efficiently. After the stages of implementation, you will still have multiple recurring fees for factors like licensing, web-hosting, support retainers, etc. You have to consider how these will affect the total cost of ownership before you decide to commit to a platform.

Why does your enterprise need a feature-built eCommerce marketplace like Growmax?

  • The app is built to support both online and offline ordering, i.e., the customer can order themselves or via your sales rep.
  • Growmax provides customized pricing plans to customers based on their business needs, thus helping in maintaining an excellent cost-to-benefit ratio.
  • It also facilitates collaboration internally with teams for a better customer experience.
  • The platform provides leads, tasks, quotes, orders, support & top-tier analytics to take your business to the next level. Thus, helping you to extract the best version of your business!

How can distributors and manufacturers benefit from the D2C business model?

Revenue is typically the most significant factor used to measure the success of D2C e-commerce compared to the other business models. But people have to understand that D2C has more benefits to add, like better customer experiences, and can also strengthen brand loyalty.

  • Most manufacturers claim that D2C sales have boosted their brand awareness and have seen a rise in the number of leads for their distributors and partners.
  • About 54% of manufacturers claim that their channel partners and themselves saw a visible boost in sales when distributors handled their order fulfillment activities for larger orders via the D2C business model.
  • Around 27% of distributors intend on letting their manufacturers fulfill orders for smaller orders. This allows distributors to only focus their time and energy on moving the products that generate more profit.
  • Around 14% of distributors have claimed to experience more success by allowing the manufacturer to test run new products through D2C sales before selling them via retail.


D2C is a relatively new business model in town that is being adopted by many new businesses and big players in the market. However, several companies have adapted to it. The benefits they have reaped are unimaginable, which has acted as a testament to why businesses can be highly successful if done the right way.



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